Co-Registration Leads-Are They Profitable?
Co-registration leads can be risky, but also be very profitable if you have an alluring offer. The good thing about them is that they are cheap and fast. The bad thing is that they can be very low quality. It all depends on the method used to obtain them, and the site they came from.
This is still one of the least talked about lead sources but it can be one of the most profitable as well. Many wealthy online marketers have flown under the radar for a long time using this method, along with some of the biggest companies on the planet.
Quick summary
Basically a co-registration lead is one that is obtained by an agreement between two sites. One site agrees to sell the other the names of their customers or prospects for a fixed price per name. Often they will require a minimum order amount.
Many of the prospects are generated on thank you pages. In other words, the visitor has already signed up for the product or service, so the site already has their contact information. Then the company would offer the customer more products and services that they can opt into.
For instance, somebody might sign up for a subscription to a newspaper. On the thank you page might be offers to receive more information on weight loss, golf, etc. If they check the box indicating they want more info, then the newspaper company sells the name to the lead generation firm. This can potentially result in a huge amount of names if you advertise on the right sites.
However, avoid pre-checked leads at all costs.
This is where somebody signs up for a product service. Then on the thank you page all the offers are pre-checked for them. In other words, they have to uncheck them to not receive offers. In many instances they don’t bother to do this, often because they did not realize they had to. Many of these leads are not interested in getting more information, and should be avoided.
Verdict: on the whole, buying co-registration leads can be very profitable. Just make sure they are not pre-checked. Also be certain to start small and test. Do not buy one thousand leads until you know that lead sources converts well.
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