Credit Repair Leads; The Good, Bad, Ugly and Elite
Credit Repair Leads; The Good, Bad, Ugly and Elite (Part 1 of 4) - The Ugly

  
January 5, 2009
Anthony DiPrima, iMarketingData.com

If you own a credit repair business you are no doubt generating your own credit repair leads or, as is the case with most businesses, you are buying credit repair leads from a list broker or lead provider. While researching the credit repair leads business for over 7 years I have undoubtedly found the good, the bad the ugly and also the elite credit repair leads. When it comes to sourcing a lead provider for your business it pays to do your research. In this four-part series, I will discuss what I have learned through trial and error while navigating the treacherous credit repair leads industry.

Part 1; The Ugly

The label "ugly" gets applied to credit repair leads that are compiled through large databases email lists. Although, some models may garnish sales more than others, in general, these leads are mostly unresponsive to telemarketing offers. Other "ugly" credit repair leads are compiled via Internet questionnaires also known as "co-registrations" or "co-reg leads". I label the co-reg leads "ugly" because these prospects can be classified as credit repair "responder leads", the truth is that the users/consumers are simply filling out Internet data forms to get free stuff or entry into a sweepstakes or similar offers. In other words, they are coerced into filling out questionnaire forms instead of being truly interested in a specific credit repair related product. Furthermore, the users are more likely to mark "check" boxes with any quick convenient decision that gets the form filled out the quickest.

Trial and error goes a long way but needlessly burning through your company's financial resources is never a winner. "Ugly" credit repair leads do nothing more than deplete a marketing budget while bringing down sales room moral. Calling through "ugly" unresponsive names will put negative pressure on a sales room and get your doors closed faster than a bad sales pitch.

In summary, stay away from compiled databases and co-registration credit repair leads and expect generic compiled credit repair leads to be very unresponsive.