A homeowner in fear of foreclosure produces a
loan modification lead by filling a form out online. They are
typically drawn to our site after viewing an advertisement,
finding our site through search results or receiving an email.
The advertisement will direct them to our website where they
may choose to fill out the online form. After answering a few
fields of information it is submitted to our database. The lead
will then be filtered, verified, and sent to the appropriate
broker.
Our leads are generated through top Internet
marketing techniques. We utilize techniques such as search
engine marketing through google, web portal marketing on sites
such as AOL and yahoo, email marketing.
Once you have received a lead it is important
to call the lead as soon as possible, as many leads are
semi-exclusive this means you may not be the only broker
calling on the lead. The sooner you can contact the homeowner
the better chances you have to closing a deal. As time is often
a factor in their situations. If you have a difficult time
reaching them by phone an email will be your next best
option.