Opt in Leads-3 Reasons You Should Not Buy Them
Getting the best opt in leads is critical for any business. You have two choices: you can either buy them or generate them yourself. Many business owners decide on the former because it is faster. However, there are three reasons you should not buy them:
1) It is more expensive
If you hire a firm to do this, you have to pay them for the lead. If you generate it yourself, it is often free. Even if you have to pay, it will still be far cheaper.
In other words, if you have to rely on a lead generation company long term, it will really eat into your profit margins. Remember, the cost for a quality lead is very high. Why not generate the same leads yourself for free?
2) You do not know the quality you are getting
Since you obviously cannot see the site the company is using to generate the leads, you do not know what kind of offer they are using to get prospects to opt in. The leads might not know a thing about your company when you first contact them. Worst-case scenario, this could lead to spam complaints. Best-case scenario, they will not buy your product or service.
3) You cannot test
Quite simply, if you generate your own leads, you can test different variables on your website to increase the response rate. You cannot do this if a third party company is generating them for you. By testing, you continually improve your effectiveness and might even lower your costs per lead.
In other words, you want to generate the leads yourself. Yes, it takes time, but it is well worth it. However, make sure all your leads are double opt in. These are always more effective because they have to jump through two hoops before you can market to them.
First, they have to give you their email address. Next, they have to click the link in the confirmation email. This not only dramatically reduces the spam complaints, but also gives you a higher quality prospect. If you plan to do the marketing yourself, make sure to require a double opt in.
The bottom line is, generating your own opt in leads is wise because it is cheaper and more effective. Of course, it takes time to learn. However, the long-term benefits will be well worth it.
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