The Growing Trend of Text Messaging Advertising
The explosion of mobile communication devices around the world has created a new powerful form of advertising called Text Messaging Advertising. Mobile phones have surpassed the PC and Internet revolution in terms of their penetration and reach. Many people may be using a computer, but almost everyone uses a mobile phone. That makes it a very potent instrument for marketers and advertisers who want innovative ways to reach out to their target customers.
Text messaging advertising campaigns are not limited to small businesses. Globally respected corporations such as McDonald’s and Dunkin Donuts have created successful ad campaigns by exploiting the power of mobile messaging. The cost per unit of this form of advertising is so low that it makes it a very attractive medium for small businesses that cannot afford traditional expensive forms of marketing and advertising.
Mobile phone service operators around the world provide text message or SMS service to their customers at very low costs. If you are going to use bulk SMS services, you can get special price terms by negotiating with your mobile service provider. There are dedicated software packages available in the market, which help to automate the process of text messaging advertising for the users. So just with one press of a button you can send out your message to a large audience at a very low cost.
Some marketers argue that text messaging advertising is more effective than bulk mailing. Even though in text messages there is a limitation on the size of the message, which does not exist in emails, the advantage is that people are more likely to read a text message than an unsolicited email. So a brief and succinct message is more welcome for a target recipient who may not have the time to go through long mail messages.
Furthermore, recipients are wary of emails from unknown senders as they may contain a virus program that could spoil their computer. But with simple text messages there is no serious risk of transmitting viruses. With all such advantages, the trend of text messaging advertising has grown in recent years and is yielding good results for the advertisers.
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